It may sound counterintuitive, but by 2030, many of the world's largest economies will have more jobs than adult citizens to do those jobs . We are headed for a global workforce crisis, which is why today, more than ever before, it is no longer enough to pay a decent salary and heap on some compensation & benefits. The only companies that will manage to hold on to their ticket to success for decennia to come are the ones that start securing their future right now…
How do I know this?
As Sales & Marketing Director, I have been meeting top company CEOs on a daily basis for more than fifteen years. I walk through the corridors of their headquarters, and I see what I see. I listen to the stories they tell me during our meetings, and I hear what I hear. And what I see and what I hear is crystal clear: we are facing a total make-over of our corporate landscape and the companies that will make the cut in years to come are the companies where you experience a strong and positive company culture.No more. No less.
I'm not alone
This personal experience of mine is backed up by both numbers and statistics, and viewpoints of other experts in the field. In his striking, data-filled TedTalk - "The workforce crisis of 2030 and how to start solving it now" - HR Expert Rainer Strack, for example, presents us with some seriously intriguing numbers, statistics and insights!A "People Strategy" as the only key to survival
While I would say the entire TedTalk is "compulsory watching" for any management and HR department, what it in essence boils down to is this: we are headed for a global workforce crisis that is approaching much faster than most of us realize, and the only way to make it out alive for any company will be to implement what Strack refers to as a "People Strategy".A strategy in which workforce planning becomes more important than financial planning, and companies give it their all to attract talented employees, manage and upskill their talent, and manage to retain the best ones by realizing an appreciation and relationship culture within their company.
Because YES: a global survey carried out by BCG amongst no less than 200 000 men and women from 189 countries showed that, when presented with a list of 26 topics and asked about their happiness on the job, "salary" only ranked in 8th place! The top 4 topics which people deemed most important were all related to company culture, with the top priority worldwide being "appreciation for your work" - and this not only once a year at Christmas, but every day of the week!
High time to get started!
Conclusion?Right now, we are at a turning point, and the companies of the future will be those companies that not only cite a company mission and a set of company values on a plaque in their entrance hall or on their website, but those who equally have the know-how to create a true and lasting connection between this mission and these values on the one hand, and their employees on the other: the employees of the companies of the future are the ones that feel truly appreciated and happy at work, and as such LIVE the company's vision, mission and values - day, after day, after day.
The essence of success lies hidden in the essence of your company culture... what then are you doing right now to secure your company's future?
Nathalie Arteel
Recognition & Motivation Expert
Leading Angel Arteel Group
P.S. As an entrepreneur, I myself came across a lot of pitfalls in the process of developing my own People Strategy, assembling my own team of co-workers that give their professional all. And experience has taught me that most other companies come across those exact same pitfalls! Therefore, in the course of the last 15 years, I have been studying what it is that turns particular companies into lasting success stories, and how these companies go about composing their teams of dedicated and committed employees.
I first applied the knowledge and expertise I gathered to my own company; on the basis thereof, me and my team then set out to develop a set of tools and solutions which could equally be applied in other companies, and which we now export to no less than 39 different countries!
If you are interested in finding out more about our People Strategy, please don't hesitate to contact me or one of my team members on arteel.eu. We will be delighted to help you!
